The world of car sales is continually changing and advancing, and so are its customers. Consumers are more sophisticated than they were, so are their expectations. In this instant reward world, the rows and rows of stock photos on autoTRADER become background noise, and vehicles become commoditized. The battle becomes one of price, with customers being able to put the cheapest selections on the top with the click of a button. Worse yet, many dealers are using stock photos that are not the vehicle they have on the lot. A dealer’s cost and time-saving choice can be seen as dishonest, and with so many options now, trust is never regained.