The world of car sales is constantly changing and advancing, and so are it's customers.
As the consumer becomes more sophisticated, so do their expectations. In this instant reward world we live in, the rows and rows of stock photos on autotrader become background noise, and vehicles become commoditized. The battle becomes one of price, with customers being able to put the cheapest selections on the top with the click of button. Worse yet, so many dealers are using stock photos that are not actually the vehicle they have for sale. What seems like an innocent cost and time saving choice from a dealer is seen as dishonest, and with so many options now, the trust is never regained. So what can a dealer to do stand out? It's very simple, a dealer that has unique, accurate photos that stand out from the noise will get noticed, more potential buyers will click on these stand out photos, and more clicks equals more opportunities. Add in accurate, high quality writing in ads and supplement with professional informative videos, and watch not only the number of leads increase, but the quality. The customer now comes for the experience, not for the price. If you want to be one of these dealers, click the link below. Our team from raceline can build a custom plan for your needs. From just a few premium shoots on your high gross units, to handling your entire inventory, or anything in-between. Raceline is your solution to standing out from the noise.